Pech Limo is a Kansas City luxury and special-event transportation company — weddings, proms, party buses, wine tours — sharing a fleet with its sister brand, Exclusive KC. It had a lead problem it couldn't see.
The challenge
The quote form was effectively invisible: no path to it from the homepage, services, or nav, and the dedicated quotes page returned a 404. Worse, the booking widget was misconfigured to Exclusive KC's account — so Pech was quietly routing its own booking requests to its sister company.
What we did
- Traced and fixed the booking misconfiguration so every request now flows to Pech's own account, correctly attributed.
- Surfaced the quote path site-wide — a reusable quote section, a persistent "Get a Quote" button, and a fixed, dedicated quotes page.
- Built a season-aware Google Ads program: four campaigns across weddings, prom and graduation, party bus and celebrations, and wine tours.
- Set up reciprocal negative keywords so Pech and Exclusive KC never bid against each other on the shared account.
The results
- The lead leak is closed — Pech's booking requests now reach Pech, not its sister brand.
- The quote form is everywhere it should be, confirmed across the production site instead of hidden behind a broken link.
- A season-aware paid-search program is built and import-ready, structured so two sibling brands grow without competing.
