City Best Limousine serves Winnipeg with a compact luxury fleet — Escalade, Yukon Denali, a stretch Lincoln, and an electric Lyriq. Paid ads were doing all the work, and the rest of the marketing foundation had gaps.
The challenge
The site ranked for just two organic keywords, so every lead depended on ad spend. The footer linked to privacy and terms pages that didn't exist — putting broken links on every page — and there was no proper conversion tracking to tell what was working.
What we did
- Built first-party conversion tracking (Google Tag Manager + Consent Mode v2) with a typed event schema feeding Google Analytics, Google Ads, and Microsoft. It became the reference container we now build from across the agency.
- Rebuilt the SEO foundation — created the missing legal pages, cleared broken-link and schema warnings site-wide, and fixed titles and metadata.
- Prepared a lead-focused Google Ads program, including a compliant way to capture "Hummer limo" searches by routing them to the real fleet.
- Cut the site's image weight roughly in half and replaced the default favicon with a proper brand mark.
The results
- A measurable funnel, ready to switch on — every quote step, call, and click wired into one clean container.
- A healthier site — broken links and schema errors cleared, SEO grade lifted from C+ toward A.
- Faster pages — image payload cut by roughly half.
- A paid-search program ready to run on top of a foundation that finally supports organic growth too.
