CleRoyale is a luxury ground-transportation company in Greater Cleveland. The demand was there — but the leads "felt invisible," and there was no way to tell what marketing actually worked.
The challenge
CleRoyale ran on a slow Wix site with no conversion tracking and a thin, few-keyword Google Ads account. Every booking request arrived with no source attached, so marketing decisions were made on instinct instead of data.
What we did
- Rebuilt the site on a fast Next.js foundation, with a mapped 301 redirect plan so search rankings carried over cleanly.
- Built Google and Microsoft paid-search campaigns from roughly two years of the client's own conversion history — not guesswork.
- Instrumented first-party conversion tracking (Google Tag Manager + Consent Mode v2) that tags every lead with its source.
- Layered on technical and local SEO so paid and organic demand grew together.
The results
Measured directly from CleRoyale's live booking database at launch:
- A roughly 10x jump in booking requests — 34 in May and June combined, then 282 in July alone.
- Paid search drove about half of the new demand; the relaunch and SEO drove the rest.
- Every lead is now sourced, so budget decisions run on evidence instead of instinct.
The revenue and return-on-ad-spend picture is the next chapter — and the tracking to measure it honestly is already in place.
