BSB Lite Lens is a photography and cinematography studio serving California and Chicago. Its work is deeply human — so the quote experience needed to be too, without slowing the team down.
The challenge
Event quoting is hard to systemize. A single celebration can span many events across several days, each with its own coverage needs and cultural traditions that a generic form flattens into a dropdown. Ask too little and the estimate is guesswork; ask too much and people abandon the form.
What we did
- Let clients describe their event in plain language, with AI structuring it into the details a quote depends on.
- Built in a cultural glossary so traditions like a Sangeet or an Anand Karaj are understood, not lost in translation.
- Added a warm conversational assistant that gathers detail one question at a time — and never quotes a price to the client.
- Generated a consistent internal estimate for the studio on every inquiry, and wired each lead straight into their CRM.
The results
- Every inquiry arrives structured, with a confidence-scored brief instead of a vague form.
- The studio opens each lead with a consistent starting point, so it can reply fast and personally.
- No lead slips through the cracks — the CRM integration is live in production.
The intelligence works behind the scenes. The client relationship stays human. That balance is the point.